Your existing followers want to see content from you. That’s why they followed you in the first place. So give them what they want! When users interact with your posts, those engagements tell Instagram’s algorithm that your content is valuable. Those interactions will then boost your reach. So giving your existing followers something great to interact with can help bring in new Instagram followers. How often should you post? According to our analysis, between 3-7 times per week. Post at the right time Instagram uses an algorithm, not a chronological feed. But timing is still important to the algorithm. Hootsuite’s social team found that the best time to post on Instagram is between 8 AM -12 PM PST or 4-5 PM PST on weekdays. But your audience might have different habits than ours. A tool like Hootsuite Analytics can show you the best time to post for your audience based on past engagement, impressions or traffic.

  Hootsuite analytics dashboard showing Instagram followers online by hour Source: Hootsuite Analytics Try Hootsuite for free. You can cancel anytime. Start testing various times and measuring results. For example, if you’re a retail brand, you might want to test posting during lunch Schedule your posts and stories What if the best time to post to your account is 3 AM? (Hey, it happens.) Use a social media management tool like Hootsuite to schedule and publish directly to Instagram. Scheduling your Instagram posts in advance allows you to plan a cohesive grid that tells an overarching story. It also allows you to dedicate time to creating excellent captions rather than trying to come up with something witty on the fly.

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 You can also use Hootsuite to schedule Instagram Stories. Hootsuite Planner showing scheduled Instagram Stories Step 3. Make yourself findable Use relevant hashtags to reach new users Sadly, the text of your Instagram posts isn’t searchable. But your hashtags are. Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags. Relevant hashtags can help people find your content. Instagram users can even follow hashtags. That means your hashtagged content may appear in the feeds of people who do not yet follow your account.

  You can include up to 30 hashtags in an Instagram post, but don’t go overboard. Instead, do some experimenting to learn how many hashtags work best for your particular account. Avoid hashtag gimmicks such as #likeforlike, #tagsforlikes, or #followme. These may give you a temporary boost in followers. But those people aren’t interested in what makes you and your content special. They’re not going to help you build a meaningful, engaged audience on Instagram. Instead, focus on using highly targeted hashtags specific to your photo, product, or business, like stylist Dee Campling does in this #wfh shot. Tag your location If the location of your post or Story is clear, it’s worth adding a location tag. It’s another easy way for people to find your content on Instagram.

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  If your business has a physical location, tag it and encourage customers to do the same. Users can then click on that location and see all photos and Stories posted from your store, restaurant, or office. For example, here’s what you get when you search for the location of Van Wonderen Stroopwafels in Amsterdam: Amsterdam location tag page on Instagram with top posts Source: Instagram If you’re posting from a conference or event, adding your location can help you connect with other attendees. This will expose your account to a highly relevant group of new potential Instagram followers.

 Tag relevant users It’s easy to tag Instagram users featured in your photos. Just use an @-mention in your caption or Instagram’s tagging functionality within the post. Hootsuite Instagram post tagging a partner in the caption (as an example of how to get more Instagram followers) Users are notified when they’re tagged, so tags encourage them to engage with and share the post. Your post will also appear on the Tagged tab of their Instagram profile. You can also tag users in your Instagram Stories. Then, they can post shared content to their own Story with just a couple of taps. If they do so, their viewers can click through to your account. Hootsuite Instagram Story that tags a user (as an example of how to get more Instagram followers)

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